“Marketing is first and foremost about connecting.” – Wendy Paine Miller

Today’s publishing market requires authors to wear several hats, one of them being marketer. For many authors, they haven’t a clue what to do or how to get the word out about their book(s). I see it all the time on Twitter, Google+, Facebook, LinkedIn; authors posting about their books in an unending stream of impersonal tweets and posts.

“BUY MY BOOK! BUY MY BOOK! BUY MY BOOK, PLEASE!”

I shake my head because these authors miss the whole point. Social media is at its core, social. It’s a powerful marketing tool, if you know how to use it. Let me give you an example:

Back in 2012, I wrote my debut novel, Princess of the Light. When the time came to edit and publish it, I started chatting with some of my Twitter followers about it. Nothing…